The Link UK Mobile Phones Store

If you have come to this page looking for The Link unfortunately they have now ceased trading. O2 were a UK leading mobile communications retailer and sold mobile phones. The Link shops and websites and sold pay monthly and pay as you go mobile phones on T-Mobile, Virgin Mobile, Orange, Three and Vodafone. They also sold mobile broadband and mobile services. For more info on The Link see below. We are happy to recommend a visit to O2 mobiles instead.
o2 mobile shop
The Link are no longer trading we recommend O2 mobile shop
A Little About

Buy at O2 now The Link closed

Join the thousands of The Link customers who are now buying mobile phones from O2. They will take care of you. As a ex The Link customer, O2 can help you get a new phone and contract plus even help you upgrade your current mobile contract. O2 are a breath of fresh air in the mobile phone contract market. They are the second-biggest mobile phone network operator in the UK surprisingly after EE, and Vodafone comes in at third place. On the O2 Mobiles website they have all mobile products in one place. Making it easier to buy Sim only contracts, mobile contract handsets and PAYG handsets all in one place.
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A Little The Link About

History of The Link

The Link was part of Dixons Retail plc later DSG International who own Currys, Dixons and PC World. Dixons plc opened The Link phone stores in 1994 it was their first venture into the mobile phone business. At the height of sales The Link was the fastest growing mobile phone shop on the high street with 295 stores at one point in the UK. In April 1997 Cellnet later to become O2 acquired a 40% stake in The Link brand. They struggled with the competition from stores owned by mobile phone operators and especially Carphone Warehouse. Ironically Dixons was later to merge with Carphone Warehouse to become Dixons Carphone. In 2006 after falling mobile phone sales DSG International decided to sell their share in The Link chain of mobile phone stores to O2 for £30m. Dixons kept control of the websites ( – and continued to trade from them independently of the phone shops. The websites ceased trading mobile phones and went offline in September 2010 with a redirect to Currys electrical stores website. After the purchase O2 rebranded many of The Link stores to O2. The other stores were sold to rival mobile retailers Orange, T-Mobile, Phones 4U and in particular the Three network.
Questions Asked

O2 used to be called Cellnet and owned by BT Group who sold it to Telefónica a Spanish telecommunications company in 2006. O2 still has its headquarters in Slough a large town in Berkshire UK.

Yes you can keep your old number. This is a relatively easy process you will need to request your PAC (Porting Authorisation Code) from which ever networking your leaving. The good thing about moving between GiffGaff and O2 is they use the same network, well giffgaff uses O2’s network.

Join the O2 revolution

Getting a phone and contract with O2

Buying a mobile phone direct from the O2 network provider is the best bet when searching for a new phone contract. Going through a third party seller will only be adding commission on somewhere along the line. O2 provide many great deals on mobile phone packages. If your on a tight budget they even offer refurbished phones on different tariff contracts including iPhone and Samsung androids. The O2 website has everything you could possible need regarding mobiles, tablets and all the accessories needed to keep you in the mobile phone loop. O2 have developed into a really mature solid mobile network communications service in the UK and Europe. They invest heavily in technological advanced wireless solutions and are in a strong position on the mobile data 3g 4g and 5g front.
A deeper look at UK shops

Our reviewed shops provide a brief history and breakdown of what they sell. If you would like a shop added to our review section please contact us with suggestions UK Shopping Guide.