About Sports Direct

SportsDirect.com is the biggest sporting clothes and goods retailer in the United Kingdom with over 600 shops UK wide and a thriving internet presence. No other sports store comes near to offering the prices and sporting product range of SportsDirect.com. No need for Sports Direct discount codes the prices are already cheap enough. If there is a code it will be on the first page of the website.

Sports Direct UK sports goods retailer

Its not just sporting apparel like tracksuits and trainers sold. Sports Direct sell fitness equipment for a range of popular activities like tennis, football, cricket, snow sports, and running gear for the cardio enthusiasts. Just look at the sporting brands SportsDirect.com sell its an A-Z of leisurewear and sports fashion labels. They also own a lot of the top brands including Everlast, Slazenger, Lonsdale, Firetrap and Muddyfox. Among the other names sold are all the run of the mill Nike trainers, Adidas, Puma and the ever cool Converse plimsoles.

Sports Direct online store

Sporting clothes and goods shops

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A Little About

History of Sports Direct

Where do you start with Mike Ashley separating the man from the myth. He was born in Walsall, Staffordshire coming from a modestly humble background. The family moved to Burnham, Bucks, on the edge of Slough where Mike Ashley went to Burnham Grammar School. In his early years he was a very talented and competitive squash player and could have been a professional until injury forced him to shift into coaching. Sports Direct was founded in 1982 by Mike Ashley after getting a £10,000 loan from his mum and dad Keith and Barbara. The first store opened in Maidenhead, Berks when Ashley was still only 18 years old. More shops around London followed. This was the start of the Sports Direct empire, which grew into presently more than 700 sports stores in the UK and employs over 30,000 people. Along the way to success he as bought out lots of financially troubled sporting brands. He continues along this course with the purchase of House of Fraser and the lingerie business Agent Provocateur. UK bicycle seller Evans Cycles was sold to Sports Direct as part of an administration deal. Mike Ashley saved the brand but at a cost, half of its UK shops will close but at least it’s still there! The acquisitions go on and the self made Billionaire becomes one of the richest men in the UK. His acumen for business has proven to be highly profitable despite being described as brash, reclusive and eccentric. He’s also the owner of Newcastle United Football Club and often sits in the stands and pops into the local boozers on match days for a pint, well maybe not anymore.

Questions Asked

This may be a personality issue or because he’s a little unorthodox in his approach to business. Whatever the press do not like about him, he’s created jobs and a great sports shop that sells stuff cheap!

Yes they do and if you spend over a certain amount when click and collecting they will give you a discount voucher to spend in-store. Not a gimmick but real spendable voucher.

The cheapest UK sports shop

Buying sporting clothes online

Sports Direct might not have the pseudo cool profile of JD Sports but they are a lot cheaper for the same product with a no nonsense approach. Do you want the price of a flash advert put on the cost of your new trainers or would you like to pay a fair price. Shopping for a top sports and fashion brand will always have an additional cost for the promotion of the product and you will pay just for the label.