UK Underwear Websites Stores

The best places to buy lingerie and underwear online in the UK. We are here to help you discover where to find the internet’s favourite ladies underwear shops. Shopping for intimate smalls for most women comprises of buying a comfortable fit and a nice feel not necessarily the look. How a woman feels when she is wearing lingerie is more important than what she looks like. There is a ton of places to buy underwear online and it’s hard to put a price on sensuality, but if you have to, try and find the cheapest possible


Choose the right nightwear for a great night’s sleep. It needs to be warm in the winter and light and airy in the summer. It’s important that pyjamas are versatile lots of women especially busy mums will wear night clothes further into the day, some even going to Tescos in them.


Cheap tights are often made in a one size fits all meaning they fit small to big sizes. If you buy designer tights or an expensive brand you are paying for a comfort fit and the design. They fit and feel a lot better. After experiencing the quality, it will be difficult to go back to the cheaper brand.


Swimwear designed to suit all body shapes and curves. Really enjoy your holiday time feeling good in your costume is vital. Knowing your body shape helps you select the right bikini style. Bandeaus are good for small bust and narrow waist while halter necks look good on hour glass figures.

The best UK lingerie shops

Great British lingerie shops selling award-winning lingerie –  underwear that feels empowering and seductive.

The best UK lingerie websites

#1 Boux Avenu1

Boux Avenue lingerie
Boux Avenue fun lingerie, nightwear

#2 Bluebell2

Bluebella lingerie
Bluebella fashion-led seductive lingerie
agent provocateur lingerie
Agent Provocateur sexy lingerie and nightwear
Ample Bosom logo
Ann Summers sexy lingerie
Ann Summers
Ann Summers sexy lingerie

#6 ASOS Lingeri

ASOS fashion clothing
ASOS for lingerie & swimwear

Top 5 UK websites for Swimwear, Lingerie and Nightwear

1: Boux Avenue

Best for: Regular discount codes and offers, there all over social media, go and follow them!

Fill your drawers with a touch of luxury lingerie from Boux Avenue and look beautiful while feeling confident. Shop knowing the latest styles in underwear and nightwear are offered for sale at affordable prices. The designers have come up with a unique blend of nostalgic and modern designed undies with an enviable attention to detail. They not only have a superbly functional website but a big high street presence so getting a bra size fitting is easy with their professional bra fitting experts. It’s a great destination for a luxurious lingerie brand at prices much cheaper than you would expect.

Boux Avenue is a chain of lingerie shops located in the UK. It was founded by the business entrepreneur Theo Paphitis who is famous from the BBC Dragons’ Den programme. He also used to be the chairman of Millwall Football Club. Launched in 2011 the aim was to make gorgeous lingerie, nightwear and swimwear available to all woman. The store name stems from a waitress’s name who served Theo whilst on holiday in France. Roux Avenue sells a full range of sizes, styles most with free delivery and free returns. Although based in the United Kingdom they do sell and distribute internationally. The interior store lingerie layout is displayed in drawers as opposed to hanging rails much classier, displaying stylish lounging satin nightwear sets.

Best Buys: Poppie nude and black brief set. Features, Book a private fitting consultation – Lingerie boutiques in Manchester and London – Naughty lingerie from risqué range.

Let Agent Provocateur help give your knicker draw a new lease of life with bold and beautiful lingerie. An example of the shopping experience at Agent Provocateur Manchester. The underwear is displayed in cases and on hanging displays in a very sensual manner. Manchester Agent Provocateur King Street is now closed but shopping for lingerie can still be done in London stores or on the website with delivery UK and worldwide.

A British luxury lingerie shop founded by Joseph Corre (son of Vivienne Westwood) and his then wife Serena Rees. It all started in 1994 when Joseph Corré designed and sold beautiful lingerie and classic corsetry. In 2007 after they got divorced a private equity firm purchased 80 per cent of the company and began expanding. It hit financial trouble and went into administration in 2017. There were many companies that wanted to invest in the lingerie brand keeping it alive. Agent Provocateur was saved from the brink by a company connected to the usual suspect Mike Ashley of Sports Direct fame. Love him or hate him Mike Ashley is a mean driven business man.

3: Max Cleavage

Great for: maximising your cleavage with comfortable and stylish bras.

The dedicated lingerie place to shop for padded and gel bra’s that give a confidence enhancing cleavage. sell the full range of lingerie, Swimwear and occasion wear but with a special emphasis on bust boosting padded bras. These are made from a variety of materials like silicone, gels and liquid filled bra pads. If you have small breast and want an uplift or bustier look Max Cleavage can help. They are UK based but deliver internationally. Read the reviews page for feedback on the gel bra products. Be sure to get the right size using their bra fitting guide to assure you buy the right bra for your shape.

You have to admire Emma Clark the founder of leaving School at 17 she worked to save money and develop contacts. In the year 2000 at the age of 25 she set up a lingerie and swimwear business Max Cleavage. With the promise to boost your boobs or go bust she wanted to offer an alternative to surgery for breast enlargement. The flat chested bra seller also sells a choice of small cup size swimwear gel bras and even sportswear bras that have advance gel inserts.

4: Leia Lingerie

Explore a women’s favourite since 1951 Fantasie perfectly fitting lingerie expertly crafted by Wacoal of Europe.

Shop for sexy lingerie on the internet at Leia not the princess from Star Wars but the lingerie shop from York. At Leia, they sell beautiful lingerie from cups A – K and back sizes from 28″ – 48″ that you can purchase on the website, they cater for all body curves and shapes. Leia carries some top branded swimwear and lingerie names including Elomi, Fantasie and Wacoal. They have decades of experience in the online and offline lingerie business.

Leia is the selling part of Wacoal Europe, providing the consumer the biggest choice of Wacoal Europe underwear brands. Leia try to give an affordable boutique shopping experience that’s devoted to transforming the way you look and feel about lingerie. With the support of an expertly trained undergarments team. They have more than 90 years’ experience manufacturing swimwear and underwear. Wacoal was created in 1946 and has been making and designing alluring lingerie since. Leia mainly retail through their website store, but they do have underwear boutiques in York and Cardiff, also in Stone Kent within the Bluewater shopping centre. is closed, it is now owned by a part of the N Brown Group. The brand can still be purchased from As Seen On Screen.

Figleaves design beautifully made ladies undergarments and swimwear in understated hues or bright bold colours. Not only do they have the Fig leaves in house brand but they also stock some major undies brands including Chantelle, Freya and Panache. The claim is they are one of the best lingerie websites. They are always on top of the season’s trends in swimwear and knicker and bra sets. a lingerie based in Welwyn Garden City, Hertfordshire UK and established in 1998. The lingerie retailer was sold to the Manchester based N Brown Group in 2010 which is known for selling value clothes to larger ladies. UK lingerie award winner online retailer of the year 2018. Figleaves present CEO is Julia Reynolds she intends to reinvent the brand into a niche affordable luxury lingerie store.

Shop for big bras and comfortable underwear with no rib lines and perfect figure fitting. Ample Bosom are expert bra fitters selling the best brands. UK lingerie site stocks and sells quality bras, swimwear and nightwear by mail order also via their website. Ample Bosom was started in 1999 by the wife of a Yorkshire farmer Sally Robinson. Figure flattering Charnos feminine shapewear ⇔ Specialist seller of bras and plus size bras ⇔ Online live chat help with lingerie experts

Uncover the perfect fit lingerie ranges

When clothing sales have dropped in recent hard times lingerie sales have risen. Lingerie can have a very powerful healthy effect on any life partnership. Keeping it strong and reinvigorating a tired love life. We have an affinity with our underwear different from the relationship we have with outer garments. The expression it reflects is on a very personal and sometimes vulnerable basis. The closest garments to our bodies need to give confidence, feel soft sensual and comfortable like an extension of our skin. If your looking for something a bit more racier for the bedroom try Ann Summers the well known erotic underwear and bedroom fun company.