About Kays Catalogue

One of the traditional catalogue businesses, Kays was a mail-order catalogue company based in the UK. Before the internet Kays catalogue was a very efficient way to do your shopping by ordering your goods from a big thick book for delivery to your home. Payment could be made by credit, with options to pay in instalments monthly. It became part of GUS Great Universal Stores and later merged with Littlewoods to become Shop Direct, try Amazon instead it’s the modern day equivalent. Kays Catalogue are no longer trading we suggest a visit to Amazon.
Kays Catalogue website
Amazon catalogue
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Littlewoods and Kays

The established way of  mail order shopping before the internet was with the big catalogue companies. When online shopping took over and with the proliferation of e-commerce the catalogue companies had to restructure. Great Universal Stores and Empire Stores consolidate and the catalogue brands under their names Kay & Co Ltd and Littlewood’s. The two big names Littlewoods and Kays were amalgamated under the new branding of Shop Direct. Other mail order business who restructured were the Otto Group which included catalogue brand names like Grattan Catalogue and Freemans.
More UK catalogue stores

Similar online UK catalogue shops

Argos Catalogue


The modern day catalogue company Argos is one of the most convenient shopping experiences online and on the high street today. Browse the virtual catalogue for a fantastic range of goods cheaper than most other UK shops.

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very catalogue


The Very online department store is reminiscent of the old style catalogue companies selling clothes for the family, home items and technology stuff. They have switched from thick book like catalogues to a digital department store online.

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A good place to start shopping online for the novice internet shopper. Littlewoods have been around since the 30s and sell everything from thermal underwear to Ray Ban sunglasses the cost can be paid with old catalogue style finance.

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A Little Info about Kays

What Kays catalogue sold

Kays catalogue and Littlewoods Shopping Europe is about home shopping that suits the modern lifestyle. They are committed to having the best website for shopping on the internet, offering the best sought after brands and products. Bringing you a full range of womenswear, clothing for men and children as well as all you need for the home. Including the best brand pressure cookers, electrical’s, garden items and gifts.
They’ve got almost EVERYTHING you need at Littlewoods Direct Brand name clothing for the whole family, sports equipment, electrical’s and gifts. Plus a sales and deals section. Littlewoods Direct is one of the most successful and reliable online businesses with a modern and fresh outlook. Littlewoodsdirect.com, with over 40,000 products including top brand fashions, footwear, electrical appliances, home entertainment, gaming, sportswear & equipment, toys, gifts, jewellery, interiors and garden products.
Since K & Co is now closed you can still shop at Littlewoods who they merged with. If you had an account with Kay & Co Ltd it will still have all your details on the Littlewoods site. Shopping is more exciting and easier than ever before with the new look merger of these two big catalogue companies.
Empire Stores sell goods for all the family! They are one of the leaders in the UK catalogue market. Their main focus is the latest women’s clothes, with exciting name brands and own ranges. Men’s fashion also play a big part in sales, and there was a large selection of home interiors, electrical goods, outdoors leisure items plus everything you would expect to buy from a “big catalogue”. You would even get 20% OFF your first order and, obviously, you could also request the Empire stores catalogue online.

Questions Asked

Kays was founded in 1890 and closed for business in 2004, the brand was merged into the Shop Direct Group, a digital mail order retailer.

William Kilbourne Kay established the mail-order catalogue company in Worcester in 1890 after running a jewellery shop.

Freemans Online catalogue part of Otto Group

Who are Freemans Catalogue and Grattan

The Otto Group run the well known shopping brands of Freemans and Grattan catalogues now called FGH, Freemans Grattan Holdings. These were merged in 1999 and later rebranded to Freemans Grattan Holdings. They were first established in Bradford UK in 1905 and still Yorkshire based. Now one of the world’s biggest home mail order shopping operations. They have many other shopping brands in the company besides Gratton and Freemans. These include Look Again, Kaleidoscope, Look Again, bonprix, Swimwear 365 Curvissa. They are now mostly a digital retailer with the traditional catalogue sales a thing of the past. The portfolio of products sold across the range of outlets ensures there’s something for everyone. They offer customers a flexible way to pay with the Freemans Flex account and they are one of the best known names in home shopping in the UK. Freemans.com provide online shopping for ladies fashion, electricals, home and garden. All the latest fashions and trends whatever your style. Free delivery, free returns and flexible payment options are available.
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