About Home Bargains
What Home Bargains Sell
The Home Bargains product range features a variety of items across all categories. These include everything from groceries, toiletries, toys, cleaning items, alcoholic drinks, frozen food, pet foods, and garden accessories. The items sold just go on and on. But one thing you can be sure of is you will not find cheaper prices at any discount or pound shop in the UK.
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B and M
If you’re a fan of Home Bargains then B&M Stores operates along similar lines. Great for discounts and numerous stores across the country. Prices are slightly higher than its rival, maybe it needs better negotiators buying the stock.
A Little About
History of Home Bargains
Home bargains was founded by Thomas Joseph Morris in 1976 and financed using his bank overdraft. He was 21 and had just finished a degree in engineering when the first store opened in Old Swan, Liverpool. Hard work was instilled into Tom and his six brothers and sisters, coming from a family that for generations had been shopkeepers. His mum and dad ran a shop on Scotland Road Liverpool called V’s named after his mum Veronica. The originally shop was called “Home and Bargain” until 1995 when the name changed to Home Bargains.
Tom grew the business organically with no debt on its books. The business model has seen fantastic growth with well over 500 stores nationwide. They are now breaking into the London market which Home Bargains had resisted due to high costs. TJ Morris Ltd is the umbrella company that owns Home Bargains they also purchased the Quality Save chain of discount stores on 26 January 2023.
Tom Morris is not one to court the limelight and is notoriously publicity shy. He still owns a hefty percentage of the company up-to 89% with the rest of the shares believed to be in a family trust. It’s basically a family owned company and one of the biggest in the UK. Tom still lives in Liverpool, Albert Dock. His brothers and children are involved in the running of the controlling company trading as TJ Morris.
All the retail industry analyst experts can’t work out why Home Bargains are so successful. But Tom Morris has a very basic way of approaching retail. Keep overheads down, negotiate hard for stock and try and sell cheaper than the rest.
Popular and best selling items at Home Bargains, here are 5 of the most sort after.
1: If you want your home smelling nice then grab a deal with a Wickford & Co Gingerbread candle.
2: If your kids into Barbie then you can’t go wrong with a wide selection on sale from dolls to mum and daughter hoodies.
3: The Venice Dining Sofa Set, not every store stocks them and they usually get snapped up quick because of the great price
4: Limited stock on the Eclat Skin London serums and moisturisers so get in there fast if there on sale. Don’t worry if not the luxury skincare products are great prices compared to other shops.
5: Cheap perfumes at Home Bargains have always been a favourite with their shoppers. The “comparison” replica fragrances get top marks in blind smelling tests. The Designer Tu Est Belle Body Mist is also a hit with shoppers.
These are premium products and customer favourites. Star Buys are specially discounted items that are allways in stock and usually located at the front of the store and end of aisles.
At the moment there is no click and collect service.
The present slogan for Home Bargains is ‘Top Brands, Bottom Prices’.
There are over 550 Home Bargains stores in the United Kingdom, and plans to expand with the acquisition of the discount store Quality Save in 2023.