Game Store

The company that would eventually become Game was originally founded in 1991 by Beverley Ripley and Terry Norris. It started out under the name the Rhino Group the stores were branded as Future Zone. They went through many acquisitions and mergers the first in 1995 when rival Electronics Boutique Limited bought a stake in the Rhino Group. The name was changed to Electronics Boutique before they bought out a smaller chain in 1999 called Game. This was founded by Neil Taylor and Peter Wickens. In 2002 it rebranded again to The Game Group more suited to the growing entertainment video game and console market. They have had some financial issues over the years. In 2012 some suppliers like Nintendo and Capcom refused to supply them goods because of worries about credit worthiness. They went into administration and were bought by OpCapita and rebranded again to renamed Game Retail Ltd. Since purchasing Gamestation in 2007 they operated in the UK under the names Game and Gamestation brands until 2012 when they were called solely Game. Recently 2019 they were bought again this time by Mike Ashleys Sports Direct for £52 million. They are a company that just drives on and refuses to go away. Their standing in the video gaming world by gamers that is not too favourable.