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A Little About
History of ASOS
ASOS plc the celebrity inspired clothing seller was founded in the year 2000 and based in Camden Town, London.
There were four initial founders of As Seen On Screen. First was former CEO Nick Robertson who was preceded by present CEO Nick Beighton. Then there was a Mancunian Andrew Regan who was the financier behind the company. Andrew has had a very interesting life being a Polar explorer amongst other things. Quentin Griffiths sold his shares in ASOS in 2005 to focus on other start up businesses. Lastly, Deborah Thorpe who was with ASOS.com in the early days as the Commercial Director and left in 2002.
The Danish businessman Anders Holch Povlsen is now the largest stakeholder in ASOS.com. He is a member of the family that owns the international women’s fashion business Bestseller. Incidentally Anders Holch Povlsen is also the biggest private landowner in the United Kingdom.
Nick Beighton CEO of ASOS recently announced the acquisition of three iconic British brands (Topman, Topshop and Miss Selfridge) from Sir Philip Green’s Arcadia group.
ASOS is an acronym standing for As Seen On Screen. It started out as a celebrity fashion focussed online retailer.
ASOS the UK’s biggest online fashion website
ASOS strictly online only fashion shop
Clothes shopping as changed in recent years with some of the most successful fashion sellers having an online presence only. Upgrading your wardrobe is now easier with websites like Yoox.com, ASOS.com, boohoo.com and Only.com these are just some of the major players changing the way we shop. One of the reasons www.asos.co.uk became so successful online apart from selling the latest trends can initially be put down to offering worldwide free shipping and free returns.